the client Johnnie Walker & Smirnoff
the ask How can we create an unforgettable weekend at the inaugural Miami Formula 1 Race for international Diageo Executives?
the output In anticipation of Formula One's touch down in Miami, Diageo invited VIP's and Executives to the Sunshine State for an unparalleled weekend. Looking to highlight Johnnie Walker and Smirnoff to an international clientele, MKTG curated an unforgettable lineup of activities.
With hospitality at the forefront, we coordinated a hotel room block (complete with curated branded gift boxes!) and VIP transportation for the weekend. Each day at the track was capped with a fully private dinner at restaurants like Doya and Soho House, and one night boasted a cocktail reception with special guest, F1 driver Felipe Massa.
The experience was capped off by a partnership with Race Nights for 3-night VIP experience at Fontainebleau featuring Calvin Harris and David Guetta and included a dynamic Johnnie Walker drone show.
the results
40 International Executives
"This was a once in a lifetime experience - to enjoy the amazing Miami cuisine and see F1 on-track, I'll never forget it. I'm so grateful to have been included" -Guest
