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the client Mercedes-Benz
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
the ask How can Mercedes-Benz emerge as the industry leader for EQ vehicles?
the output Engine Shop secured the partnership between Mercedes-Benz and Disney for the highly anticipated Avatar The Way of Water by creating the campaign, “Earth is our Pandora”.
This rolled out via co-branded TV spots, scenic “movie theater” pop-ups in LA and Atlanta, and culminated at the ‘Blue’ Carpet Hollywood Premiere.
There, we showcased a custom electric concept car, the AVTR, designed for James Cameron, which was truly was out of this world. The concept car has a battery that is compostable and 100% recyclable, no dash board or steering wheel, and has front and side steering, so it can actually move in all directions.
The Blue Carpet experience culminated in an eye-catching projection mapped display where an EQS-SUV invited guests to climb in and explore the brand new touch screen dashboard, but also showcased oceanic scenes from all around the world, bringing to life our real world pandora.