Jillian R. Goldfarb

the client Mercedes-Benz

the ask How can Mercedes-Benz emerge as the industry leader for EQ vehicles?

the output Engine Shop secured the partnership between Mercedes-Benz and Disney for the highly anticipated Avatar The Way of Water by creating the campaign, “Earth is our Pandora”.

This rolled out via co-branded TV spots, scenic “movie theater” pop-ups in LA and Atlanta, and culminated at the ‘Blue’ Carpet Hollywood Premiere.

There, we showcased a custom electric concept car, the AVTR, designed for James Cameron, which was truly was out of this world. The concept car has a battery that is compostable and 100% recyclable, no dash board or steering wheel, and has front and side steering, so it can actually move in all directions.

The Blue Carpet experience culminated in an eye-catching projection mapped display where an EQS-SUV invited guests to climb in and explore the brand new touch screen dashboard, but also showcased oceanic scenes from all around the world, bringing to life our real world pandora.

the results

100K+ consumer engagements

2M+ Impressions

15M+ Initial Media Impressions

the client Johnnie Walker & Smirnoff

the ask How can we create an unforgettable weekend at the inaugural Miami Formula 1 Race for international Diageo Executives?

the output In anticipation of Formula One's touch down in Miami, Diageo invited VIP's and Executives to the Sunshine State for an unparalleled weekend. Looking to highlight Johnnie Walker and Smirnoff to an international clientele, MKTG curated an unforgettable lineup of activities.

With hospitality at the forefront, we coordinated a hotel room block (complete with curated branded gift boxes!) and VIP transportation for the weekend. Each day at the track was capped with a fully private dinner at restaurants like Doya and Soho House, and one night boasted a cocktail reception with special guest, F1 driver Felipe Massa.

The experience was capped off by a partnership with Race Nights for 3-night VIP experience at Fontainebleau featuring Calvin Harris and David Guetta and included a dynamic Johnnie Walker drone show.

the results

40 International Executives

"This was a once in a lifetime experience - to enjoy the amazing Miami cuisine and see F1 on-track, I'll never forget it. I'm so grateful to have been included" -Guest

the client Capital One

the ask How can Capital One create an unforgettable experience for all attendees of the Taylor Swift The Eras Tour?

the output Engine shop sought to bring a particular scene from Capital One's 'The Eras' commercial to life, providing attendees the opportunity to step into an elevator and pose with 10 different versions of Taylor Swift!

In navigating the complex logistical considerations for a mobile tour, we created (4) modular physical elevators that lived on different concourses inside each stadium on the U.S. leg of Taylor Swift's The Eras Tour.

Each elevator was designed with a green screen interior and photo-studio grade lighting for guests to capture the perfect selfie. The elevator exteriors included marquee style TV screens that played the TV commercial for inspiration as well as instructions for guests before they stepped inside. This approach optimized queues and consumer flow in very high traffic areas. When guests stepped out of the elevator, multiple sharing stations were avaialble with high-speed wifi to immediately share their video output.

the results

20 US Cities

52 Concert Nights

Tour is actively ongoing but over 100k+ Swifties have experienced the photo booth so far!

the client Johnnie Walker

the ask How can Johnnie Walker show up during the Holiday Season?

the output MKTG negotiated and managed a partnership with Showfields, The Most Interesting Store In the World, to curate a gifting studio featuring Johnnie Walker.

Creatively, we completely re-designed our allotted space, building a custom entry way in the signature Johnnie Walker bottle silhouette. Once inside, we carved out three different color blocked zones, paying homage to each featured varietal:

A sampling bar for Johnnie Walker Gold

An ornament wall with Johnnie Walker Blue bottles arranged in the iconic label shape

An engraving bar for Johnnie Walker Blue bottles

A custom built cabinet wall inspired by the classic Advent calendar, where each interior cabinet showcased an ornate scene bringing to life Johnnie Walker Red tasting notes and pairing each varietal with a themed Spotify playlist.

This color-blocked approach allowed consumers to understand the variety of Johnnie Walker labels and explore the sensory notes of each one.

the results

60+ Custom bottles engraved

500+ In-person engagements

50K+ Impressions

WIP :)

the client Captain Morgan

the ask How can Captain Morgan "Bring On The Spice" to the NFL Honors?

the output As the first-ever Official Spiced Rum sponsor of the NFL, we had to go big for the end of season festivities, thus Welcome to The Red Zone! Playing off of Captain Morgan's signature colors, and the elusive scoring zone, we created an elevated cocktail experience for A-Listers as they arrvied to the NFL Honors in Los Angeles preceding the Super Bowl LVI.

Highlighted in the backdrop display is a digital screen displaying entries to NFL's Fan Of The Year competition, who was ultimately awarded that evening. We also showcased the Captain Morgan Super Bowl Punch Bowl, a self-proclaimed useless invention that showcased real-time scoring updates from the big game.

Featured cocktails 'Arctic Spice', and the 'Orchard Scorcher' were served from our activation, as well as all cocktail bars throughout the event, and an interactive photo experience drew in hundreds of attendees.

the results

6,000+ samples served

500+ photobooth users

250K Impressions

the client Smirnoff Seltzer

the ask How can we celebrate the collaboration between Smirnoff Seltzer and FUNBOY?

the output Popular pool float company FUNBOY designed a custom patterned float in partnership with Smifnoff Seltzer, so we threw an epic pool party to celebrate.

Hosted on the rooftop of the Andaz Hotel in West Hollywood, we brought in DJ Equal to entertain our guests, highlighting Sofi Tukker's song Drinkee from the Smirnoff commercial. The ambiance was elevated by colorful custom balloon installations, and customized swag like beach towels and swimsuits.

the results

150+ Influencer Attendees

300K+ impressions

BizBash 10 Best Ideas of The Week

the client Delta Airlines

the ask How can we bring Delta's past, present, and future to life in an experiential way to compliment CEO Ed Bastion's presentation?

the output Delta CEO Ed Bastion was invited to speak in front of esteemed colleagues and based off of his presentation Engine Shop sought to create an experiential and immersive world bringing the various decades of Delta's storied history to life.

Starting from the beginning, guests were welcomed into a hall where grid-like displays showcased articles and headlines from Delta's inception, complimented by miniature model plans. Current Delta employees were on hand in period-accurate uniforms bringing to life each era.

As guests walked to the present day and into the presentation room, we transformed an entire hotel ballroom into a Delta SkyClub - down to the exact lounge chairs, snacks, and scent!

Following the presentation, guests transitioned to the future, where Delta's commitment to sustainability was highlighted via digital content illuminating their future has no limits.

the results

75 C-Suite Attendees

"I want to thank you all for an amazing job done... The set up was incredible and the Sky Club motif was really well executed. You all set me up for success and made my presentation so much easier as a result. Thank you all for your hard work and commitment to an outstanding job, this was a wonderful way to kick off our centenary celebrations and I could not be more proud of how we showed up for this important group." - Ed Bastian, CEO Delta Air Lines

the client Julia Jackson, of Jackson Family Wines

the ask How can we develop and bring to life a sustainable, climate action summit?

the output Affected by forest fires on a personal level, Jessica Jackson felt called to develop a climate change summit to bring together a wide array of voices and changemakers on the best path forward.

We created Grounded, a 2-day immersive summit in Santa Rosa, CA, bringing together over 300 change-makers to collaborate on climate solutions. Speakers included Governor Jerry Brown, Paul Hawken, Ólafur Ragnar Grímsson, and took place in a 72- foot geodesic dome that came alive with aninmated projections, locally sourced natural stage sets, dynamic multimedia presentations and even olfactory scent-scapes

The sustainable event tapped local waste management resources, worked seamlessly with Chef Soren Westh, and offset attendee travel by purchasing carbon credits.

We designed, directed and produced all aspects of the summit, from naming, brand identity, event graphics, digital projections, run of show, audio design, partnerships and promotion.

the results

280 attendees from 15 countries

324MM+ earned media impressions

348 media placements

3.9MM+ social media impressions

90% of attendees would come back and recommend Grounded to a friend

the client Vienna Tourism Office

the ask How can we spread awareness about travelling to Vienna to a New York City audience?

the output In homage to one of Austria's most notable neurologists, Sigmund Freud, we transformed New York City's Flatiron Plaza into Freud's office.

Stepping into Freud's waiting room you were greeted with bookcases full of scientific books, as well as tourist guides for planning the perfect trip to Vienna. Diving even deeper, we featured a 3D printed layout of downtown Vienna with a moving tram that circumnavigated the city's hotspots. While exploring, guests were encouraged to answer some quick survey questions while wearing a custom mind-mapping headset, and based on their responses, a customized itinerary was developed and printed on the spot.

The experience was capped off by an enormous 3D sculpture of Freud's couch by artist NYCHOS, where consumers were invited to take a seat and pose for a photo.

the results

2,500+ Consumer engagements over the course of the weekend

300K+ Impressions

the client The Rockefeller Foundation

the ask How can we bring to life a thought leadership series on behalf of The Rockefeller Foundation that sparks global conversations and action?

the output Tasked with creating a global platform to ignite social change for good, we developed Insight Dialogues, a conversation-for-action series moderated by then Rockefeller Foundation President Dr. Judith Rodin.

We executed (3) impactful sessions with A-List guests that included Robin Wright, Lin Manuel Miranda and Jada Pinkett Smith, generating millions of impressions.

The project also included developing the series name, logo, set design, live-streaming, as well as a cocktail reception after each event in the series.

the results

3 Live Events

75 audience attendees at each session

1,300+ earned media hits

809MM+ social media impressions

1.6MM+ video views

31,000+ tweets

the client Captain Morgan

the ask How can we get Captain Morgan into the hands of sports fans?

the output With Captain Morgan serving as the first-ever Official Spiced Rum sponsor of the NFL and the MLS, we sought to transform the traditional tailgate experience. To translate that partnership into an experiential footprint, we worked to design modular style assets that could easily be transported around the country, show up in a variety of different sized footprints, and could facilitate serving and sampling Captain Morgan.

We "brought the spice" by fabricating (3) kits of modular assets that lived on the East coast, West coast and Midwest, and spearheaded a nation-wide tour at dozens of MLS and NFL stadiums. These programs showcased talent like professional soccer freestylers Victor Miranda and Caitlyn Schrepfer, as well as cocktail sampling featuring limited time skus like Captain Morgan Sliced Apple. The season culminated in large 50'x50'+ footprints for the MLS All Star game and The Super Bowl!

the results

50K+ Samples served over each sporting season